The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Posts Tagged ‘Twitter

Week 6 Assignment: Social News

July 23, 2010

This week’s assignment focused on social news: Creating and posting content that showcases an organization, product or event; Promoting the content through the use of social news sites like digg and reddit and social media such as Facebook and Twitter. We referred to our text The New Community Rules: Marketing on the Social Web for […]

Week 4 Assignment: Scavenger Hunt

July 5, 2010

This week’s assignment was a “scavenger hunt” that had us prowling the Web and “looking under the surface” to determine popularity of specific Web content, visitors’ engagement, and business’ engagement in social media. Part 1 of the assignment was to choose a “content delivery” website in the model of Patheos, where this week’s guest lecturer […]

Week 3 Assignment: Reputation Management on Twitter

June 28, 2010

As we have studied in Chapter 6 of our text, companies can and should track Twitter for mentions of their names and products, positive or negative buzz, and overall relevant trends reflected in content and tweet frequency. There are numerous search functions and dedicated platforms to facilitate such research and analysis, many of which are […]

Week 3 Guest Lecturers: Bernie Fischer and Allan Talusan

June 27, 2010

This week, we had a guest lecturer team: Bernie Fischer and Allan Talusan. Bernie is the former Vice President of Marketing and Communications at Media NewsGroup, owner of The Denver Post and other daily newspapers around the country. Bernie graduated University College in 2009 with a master’s in Applied Communication, public relations and marketing specialty. She […]