The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Posts Tagged ‘The New Community Rules: Marketing on the Social Web

Week 8 Assignment: Measurement

August 9, 2010

It was the moment of truth in our individual class projects: measurement. We had to determine KPIs (key performance indicators) derived from our social media programs along with the means to compute and interpret them. Lora Louise directed us to information on measurement in our text, The New Community Rules: Marketing on the Social Web, […]

Week 6 Assignment: Social News

July 23, 2010

This week’s assignment focused on social news: Creating and posting content that showcases an organization, product or event; Promoting the content through the use of social news sites like digg and reddit and social media such as Facebook and Twitter. We referred to our text The New Community Rules: Marketing on the Social Web for […]

Week 1 Guest Lecturer: Tamar Weinberg

June 21, 2010

Our online lecturer for the week was Tamar Weinberg, author of our class’ textbook, The New Community Rules: Marketing on the Social Web. Tamar is an Internet marketing consultant and manages community support and advertising for Mashable, the authoritative site on social media. Her blog is Techipedia, which includes a post for the ages (literally), […]