The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Posts Tagged ‘Tamar Weinberg

Week 8 Assignment: Measurement

August 9, 2010

It was the moment of truth in our individual class projects: measurement. We had to determine KPIs (key performance indicators) derived from our social media programs along with the means to compute and interpret them. Lora Louise directed us to information on measurement in our text, The New Community Rules: Marketing on the Social Web, […]

Week 1 Guest Lecturer: Tamar Weinberg

June 21, 2010

Our online lecturer for the week was Tamar Weinberg, author of our class’ textbook, The New Community Rules: Marketing on the Social Web. Tamar is an Internet marketing consultant and manages community support and advertising for Mashable, the authoritative site on social media. Her blog is Techipedia, which includes a post for the ages (literally), […]