The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Posts Tagged ‘Social Media Measurement

Week 8 Assignment: Measurement

August 9, 2010

It was the moment of truth in our individual class projects: measurement. We had to determine KPIs (key performance indicators) derived from our social media programs along with the means to compute and interpret them. Lora Louise directed us to information on measurement in our text, The New Community Rules: Marketing on the Social Web, […]

Week 8 Guest Lecturer: Jason Falls

August 8, 2010

This week’s theme was measuring social media. Here’s one indisputable measurement: AdAge’s Power 150, ranking the top English-language marketing blogs in the world. Our guest lecturer resides in the top 20 of that esteemed list, Jason Falls, author of Social Media Explorer. In his online lecture and asynchronous discussion, Jason outlined the potential accomplishments of […]