The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Archive for the ‘YouTube’ Category


August 13, 2010

Somewhat odd to begin with the conclusion, but that’s the reverse chronology of blogs as the past is pushed away. To show how one ending is always a new beginning with social media, let’s go back to the video showcased in our first week: “Social Media IS NOT A FAD” by Eric Qualman. Thanks to […]

Week 1 Assignment: Social Media Slicks

June 21, 2010

Each member of the class wrote a brief report on a social media platform or tool in the form of a “slick,” per Lora Louise: “old school jargon for marketing materials (collateral or marcom materials or flyer or tear-sheet), which describes the often-used glossy paper used to print a one-page marketing brochure or flyer.” Students […]

Pre-Class Video

June 19, 2010

“Social Media is NOT a Fad” from Erik Qualman © Socialnomics. A fast history lesson on technology and media set to a cool Fatboy Slim song. The class found the video’s facts and forecasts impressive. For the complete series of Web videos used in our class, please visit our YouTube channel (find link in right-hand […]