The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Archive for the ‘Twitter’ Category

Week 4 Assignment: Scavenger Hunt

July 5, 2010

This week’s assignment was a “scavenger hunt” that had us prowling the Web and “looking under the surface” to determine popularity of specific Web content, visitors’ engagement, and business’ engagement in social media. Part 1 of the assignment was to choose a “content delivery” website in the model of Patheos, where this week’s guest lecturer […]

Week 4 Guest Lecturer: Talia Davis

July 5, 2010

Our guest lecturer this week, Talia Davis, has a rich background in teaching and communication–skills that were most evident in her excellent presentation and discussion on social media. She is the daughter, niece, granddaughter and great-grandaughter of rabbis (Hebrew for “teacher”) and a dance/theater major who has taught theater arts to numerous children. She is […]

Week 3 Assignment: Reputation Management on Twitter

June 28, 2010

As we have studied in Chapter 6 of our text, companies can and should track Twitter for mentions of their names and products, positive or negative buzz, and overall relevant trends reflected in content and tweet frequency. There are numerous search functions and dedicated platforms to facilitate such research and analysis, many of which are […]

Week 3 Guest Lecturers: Bernie Fischer and Allan Talusan

June 27, 2010

This week, we had a guest lecturer team: Bernie Fischer and Allan Talusan. Bernie is the former Vice President of Marketing and Communications at Media NewsGroup, owner of The Denver Post and other daily newspapers around the country. Bernie graduated University College in 2009 with a master’s in Applied Communication, public relations and marketing specialty. She […]

Week 1 Assignment: Social Media Slicks

June 21, 2010

Each member of the class wrote a brief report on a social media platform or tool in the form of a “slick,” per Lora Louise: “old school jargon for marketing materials (collateral or marcom materials or flyer or tear-sheet), which describes the often-used glossy paper used to print a one-page marketing brochure or flyer.” Students […]