The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Archive for the ‘Facebook’ Category

Week 8 Guest Lecturer: Jason Falls

August 8, 2010

This week’s theme was measuring social media. Here’s one indisputable measurement: AdAge’s Power 150, ranking the top English-language marketing blogs in the world. Our guest lecturer resides in the top 20 of that esteemed list, Jason Falls, author of Social Media Explorer. In his online lecture and asynchronous discussion, Jason outlined the potential accomplishments of […]

Week 4 Assignment: Scavenger Hunt

July 5, 2010

This week’s assignment was a “scavenger hunt” that had us prowling the Web and “looking under the surface” to determine popularity of specific Web content, visitors’ engagement, and business’ engagement in social media. Part 1 of the assignment was to choose a “content delivery” website in the model of Patheos, where this week’s guest lecturer […]

Week 4 Guest Lecturer: Talia Davis

July 5, 2010

Our guest lecturer this week, Talia Davis, has a rich background in teaching and communication–skills that were most evident in her excellent presentation and discussion on social media. She is the daughter, niece, granddaughter and great-grandaughter of rabbis (Hebrew for “teacher”) and a dance/theater major who has taught theater arts to numerous children. She is […]

Week 1 Assignment: Social Media Slicks

June 21, 2010

Each member of the class wrote a brief report on a social media platform or tool in the form of a “slick,” per Lora Louise: “old school jargon for marketing materials (collateral or marcom materials or flyer or tear-sheet), which describes the often-used glossy paper used to print a one-page marketing brochure or flyer.” Students […]