The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Archive for the ‘Assignment’ Category

Week 10 Assignment: Oral Presentation

August 13, 2010

In our final week, it was time to put a little personality into our social media plans by way of an oral presentation using the site VoiceThread. We each created a PowerPoint executive summary, uploaded it to the site, and recorded a podcast-style narration to accompany the slides. The assignment compelled us to condense 10 weeks […]

Week 10: Extra Credit Roundup

August 13, 2010

The class is wrapping up and we (royal “we,” that is) nearly forgot Extra Credit. Lora Louise generously provided additional assignments so we could broaden our knowledge and sock away those extra points for a rainy grading day. The extra credit assignments: Social media tour: a brief report on multiple sites from one of the […]

Week 9 Assignment: Final Project, Written

August 10, 2010

Why the image of John Lennon with the title “Come Together”? Besides being the lead track of “Abbey Road,” Lennon’s song also represents the theme of Week 9 as the previous elements of our individual social media plans come together as a whole. As Lora Louise directed us: Your Social Media Plan should be tight […]

Week 8 Assignment: Measurement

August 9, 2010

It was the moment of truth in our individual class projects: measurement. We had to determine KPIs (key performance indicators) derived from our social media programs along with the means to compute and interpret them. Lora Louise directed us to information on measurement in our text, The New Community Rules: Marketing on the Social Web, […]

Week 7 Assignment: Social Media Plan, Tactics

August 5, 2010

This week’s assignment was a big one: creating the tactics of the social media plans we are developing for our subject companies. With business goals and Web 2.0 strategies in place, it was time to designate concrete actions. With each tactic, we had to identify: Rationale Benefits Risks Resources Required Timing Considerations In short, no […]

Week 6 Assignment: Social News

July 23, 2010

This week’s assignment focused on social news: Creating and posting content that showcases an organization, product or event; Promoting the content through the use of social news sites like digg and reddit and social media such as Facebook and Twitter. We referred to our text The New Community Rules: Marketing on the Social Web for […]

Week 5 Assignment: Social Bookmarking

July 17, 2010

This week’s assignment required us to augment the class’ social bookmarking site on, an archive of social media information that student Brooke Fritz started as her extra credit project. (Find link to Comm 4701 social bookmarking site in right sidebar.) Each student was required to add links he or she cited in class discussions […]

Week 4 Assignment: Scavenger Hunt

July 5, 2010

This week’s assignment was a “scavenger hunt” that had us prowling the Web and “looking under the surface” to determine popularity of specific Web content, visitors’ engagement, and business’ engagement in social media. Part 1 of the assignment was to choose a “content delivery” website in the model of Patheos, where this week’s guest lecturer […]

Week 3 Assignment: Reputation Management on Twitter

June 28, 2010

As we have studied in Chapter 6 of our text, companies can and should track Twitter for mentions of their names and products, positive or negative buzz, and overall relevant trends reflected in content and tweet frequency. There are numerous search functions and dedicated platforms to facilitate such research and analysis, many of which are […]

Week 2 Assignment: Strategy Portion, Social Media Plan

June 21, 2010

This week’s assignment: select companies to be case subjects for the 10-week course and write the strategy component of the social media plans for our chosen companies. And yes, Sun Tzu and The Art of War came up in the week’s discussions, hence his image in this post. Lora Louise provided us with a detailed […]