The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010


This blog is a chronicle of Comm 4701, Integrating Social Media, a master’s degree class at the University of Denver taught by Lora Louise Broady. It is an assignment, an archive, a gathering place, and an expression of what we are all learning this summer. You can visit other social media sites created by Comm 4701 students via the indicated links to the right.

This 10-week online course focuses on integrating social media elements into the enterprise-wide marketing strategy for maximum communication impact.

Your host is Jason Karpf, Comm 4701 student and PR/marketing consultant from Southern California, land of the Endless Summer.


One Response to “About”

  1. This is an amazing travelog of our class journey together, Jason –
    thanks for orchestrating it!
    –Lora Louise

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