The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Week 9 Assignment: Final Project, Written

Why the image of John Lennon with the title “Come Together”? Besides being the lead track of “Abbey Road,” Lennon’s song also represents the theme of Week 9 as the previous elements of our individual social media plans come together as a whole.

As Lora Louise directed us:

Your Social Media Plan should be tight and actionable. Prepare it to be “client-facing” ( e.g. you should be able to distribute this plan as is to executives at your target company.

Suggested Approach (to completing your Social Media Plan)

  • Prepare your outline first (this will help eliminate any extraneous information)
  • Review my comments on your previous 3 sections and edit as necessary (note: some of you have already done this step)
  • Prepare your new section titled Implementation Considerations (see outline below)
  • Prepare a cogent summary and describe the next steps
  • Once your Social Media Plan is assembled, review it once more. Does it flow well?

So, “here come old Flattop” and here come our final projects.


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