The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Week 8 Guest Lecturer: Jason Falls

This week’s theme was measuring social media. Here’s one indisputable measurement: AdAge’s Power 150, ranking the top English-language marketing blogs in the world. Our guest lecturer resides in the top 20 of that esteemed list, Jason Falls, author of Social Media Explorer.

In his online lecture and asynchronous discussion, Jason outlined the potential accomplishments of social media:

  • Aids In Branding & Awareness
  • Builds Community
  • Provides Customer Service Opportunity
  • Allows For Research, Development and Collaboration
  • Offers Direct Sales Opportunities

Jason stressed the importance of a social media plan to articulate meaningful goals. As he advised us in an early post, counting Facebook followers or blog comments is not enough and that these metrics in themselves “don’t ring the cash register.”

Social media may be new, but it still subscribes to the time-honored practices of strategic planning and results measurement. We thank Jason Falls, an industry-leading expert in making social media actionable and accountable (log onto the AdAge Power 150, and you’ll see how that statement is measured.)


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