The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Week 7 Assignment: Social Media Plan, Tactics

This week’s assignment was a big one: creating the tactics of the social media plans we are developing for our subject companies. With business goals and Web 2.0 strategies in place, it was time to designate concrete actions.

With each tactic, we had to identify:

  • Rationale
  • Benefits
  • Risks
  • Resources Required
  • Timing Considerations

In short, no tactic could be considered lightly and each certainly had to be deeper than “being on Facebook.”  This week’s assignment crystallized our learning to-date and tested our grasp of integrating social media with a comprehensive marketing strategy.


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