The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Archive for August 2010

Conclusion

August 13, 2010

Somewhat odd to begin with the conclusion, but that’s the reverse chronology of blogs as the past is pushed away. To show how one ending is always a new beginning with social media, let’s go back to the video showcased in our first week: “Social Media IS NOT A FAD” by Eric Qualman. Thanks to […]

Week 10 Assignment: Oral Presentation

August 13, 2010

In our final week, it was time to put a little personality into our social media plans by way of an oral presentation using the site VoiceThread. We each created a PowerPoint executive summary, uploaded it to the site, and recorded a podcast-style narration to accompany the slides. The assignment compelled us to condense 10 weeks […]

Week 10: Extra Credit Roundup

August 13, 2010

The class is wrapping up and we (royal “we,” that is) nearly forgot Extra Credit. Lora Louise generously provided additional assignments so we could broaden our knowledge and sock away those extra points for a rainy grading day. The extra credit assignments: Social media tour: a brief report on multiple sites from one of the […]

Week 9 Assignment: Final Project, Written

August 10, 2010

Why the image of John Lennon with the title “Come Together”? Besides being the lead track of “Abbey Road,” Lennon’s song also represents the theme of Week 9 as the previous elements of our individual social media plans come together as a whole. As Lora Louise directed us: Your Social Media Plan should be tight […]

Week 9 Guest Lecturer: Capstone Writers

August 10, 2010

This week, our guest lecture and discussion segment comprised review of DU students’ capstones, all focusing on social media: “The Role of Social Media and the Need for Specialized Marketing Companies in the Non-profit Sector,” by Alison Smith. After competing her degree in June 2010, Alison joined the environmental organization One Change as Regional Manager – […]

Week 8 Assignment: Measurement

August 9, 2010

It was the moment of truth in our individual class projects: measurement. We had to determine KPIs (key performance indicators) derived from our social media programs along with the means to compute and interpret them. Lora Louise directed us to information on measurement in our text, The New Community Rules: Marketing on the Social Web, […]

Week 8 Guest Lecturer: Jason Falls

August 8, 2010

This week’s theme was measuring social media. Here’s one indisputable measurement: AdAge’s Power 150, ranking the top English-language marketing blogs in the world. Our guest lecturer resides in the top 20 of that esteemed list, Jason Falls, author of Social Media Explorer. In his online lecture and asynchronous discussion, Jason outlined the potential accomplishments of […]

Week 7 Assignment: Social Media Plan, Tactics

August 5, 2010

This week’s assignment was a big one: creating the tactics of the social media plans we are developing for our subject companies. With business goals and Web 2.0 strategies in place, it was time to designate concrete actions. With each tactic, we had to identify: Rationale Benefits Risks Resources Required Timing Considerations In short, no […]

Week 7 Guest Lecturer: Marc Trachtenberg

August 5, 2010

Social media may seem like one big free-for-all. In truth, ethics, risks and regulations figure heavily in its use, especially for companies interacting with their customers. To learn about these potential pitfalls we turned to an attorney, Marc Trachtenberg, associate in the Chicago office of international law firm Winston & Strawn LLP. Marc specializes in […]