The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Week 6 Guest Lecturer: Eric Anderson

“Evolve or Die.” At least we have a choice, per Eric Anderson.  Our guest lecturer for Week 6 is principal of SE2, a Colorado-based mass communications firm focused on public issues, policy and social marketing. Prior to co-founding the firm in 1997, Eric was a staff writer for The Denver Post, where he covered Colorado politics and government, among other topics.

Eric’s lecture (you’ve already learned the title) charted the evolution of the media audience, a change concurrent with the transformation of media technology and business models. The ability to generate and share media has empowered audiences, granting them a “Bill of Rights” that defines their expectations about media access and usage, according to Eric.

Our discussion strings with Eric focused on the use of apps in marketing, the blurring of PR and advertising, and media accuracy and ethics in the Internet age.

Speaking for the class, we choose “evolve” over “die,” a positive outcome made more likely thanks to Eric Anderson’s informative lecture and discussions.


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