The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Week 6 Assignment: Social News

This week’s assignment focused on social news:

Creating and posting content that showcases an organization, product or event;

Promoting the content through the use of social news sites like digg and reddit and social media such as Facebook and Twitter.

We referred to our text The New Community Rules: Marketing on the Social Web for guidelines on creating and posting our social news piece. Lists, breaking news, games/quizzes, controversy, videos and pictures were provided as examples of creative content that can inform audiences while performing PR and SEO functions.

The social news assignment familiarized us with one more opportunity to turn user-generated content into a marketing vehicle.


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