The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Week 5 Guest Lecturer: David Chao

“Chaos.” Most people disdain the state. David Chao built it into his company’s name: CBD Management–Chaos By Design–a consulting firm specializing in business strategy, marketing and branding, and product and technology management for start-up and midsize companies.

David’s lecture focused on social bookmarking, websites used to share, organize, search and manage bookmarks of web resources. Beyond their functional enhancement of accessing and cataloging Web content, social bookmarking sites build communities as users connect through the content they amass, tag and share.

The potential here is similar to other social media to distribute information, increase inbound links, and establish influence. In his lecture and our subsequent discussions, David presented his company’s methods of incorporating social bookmarking with other social media in marketing and public relations campaigns.

Think the Web is a place of chaos? Social bookmarking is a way to organize the chaos and make valuable new connections in the process. We thank the man who converts chaos into opportunity (no kidding…check out his homepage) for giving us the opportunity to learn more about social bookmarking: David Chao.


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