The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Week 4 Assignment: Scavenger Hunt

This week’s assignment was a “scavenger hunt” that had us prowling the Web and “looking under the surface” to determine popularity of specific Web content, visitors’ engagement, and business’ engagement in social media.

Part 1 of the assignment was to choose a “content delivery” website in the model of Patheos, where this week’s guest lecturer Talia Davis serves as community manager (see previous post). A content delivery site aggregates articles and posts from other sites as well as presents original content and community functions such as groups and forums. We each identified the most popular article on a chosen site, tallied its groups and forums, and determined the activity level within the groups and the quality of moderation within the forums.

Part 2 of the assignment involved our personal Facebook pages. We each had to determine which group we belong to has the largest membership and assess overall posting activity within our groups.

In Part 3, we each had to select a company with a Twitter account and assess that company’s interaction with customers, watching for topics or conversations that the company may be ignoring.


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