The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Archive for July 2010

Week 6 Assignment: Social News

July 23, 2010

This week’s assignment focused on social news: Creating and posting content that showcases an organization, product or event; Promoting the content through the use of social news sites like digg and reddit and social media such as Facebook and Twitter. We referred to our text The New Community Rules: Marketing on the Social Web for […]

Week 6 Guest Lecturer: Eric Anderson

July 23, 2010

“Evolve or Die.” At least we have a choice, per Eric Anderson.  Our guest lecturer for Week 6 is principal of SE2, a Colorado-based mass communications firm focused on public issues, policy and social marketing. Prior to co-founding the firm in 1997, Eric was a staff writer for The Denver Post, where he covered Colorado […]

Week 5 Assignment: Social Bookmarking

July 17, 2010

This week’s assignment required us to augment the class’ social bookmarking site on, an archive of social media information that student Brooke Fritz started as her extra credit project. (Find link to Comm 4701 social bookmarking site in right sidebar.) Each student was required to add links he or she cited in class discussions […]

Week 5 Guest Lecturer: David Chao

July 14, 2010

“Chaos.” Most people disdain the state. David Chao built it into his company’s name: CBD Management–Chaos By Design–a consulting firm specializing in business strategy, marketing and branding, and product and technology management for start-up and midsize companies. David’s lecture focused on social bookmarking, websites used to share, organize, search and manage bookmarks of web resources. […]

Week 4 Assignment: Scavenger Hunt

July 5, 2010

This week’s assignment was a “scavenger hunt” that had us prowling the Web and “looking under the surface” to determine popularity of specific Web content, visitors’ engagement, and business’ engagement in social media. Part 1 of the assignment was to choose a “content delivery” website in the model of Patheos, where this week’s guest lecturer […]

Week 4 Guest Lecturer: Talia Davis

July 5, 2010

Our guest lecturer this week, Talia Davis, has a rich background in teaching and communication–skills that were most evident in her excellent presentation and discussion on social media. She is the daughter, niece, granddaughter and great-grandaughter of rabbis (Hebrew for “teacher”) and a dance/theater major who has taught theater arts to numerous children. She is […]