This week’s assignment focused on social news: Creating and posting content that showcases an organization, product or event; Promoting the content through the use of social news sites like digg and reddit and social media such as Facebook and Twitter. We referred to our text The New Community Rules: Marketing on the Social Web for […]
Archive for July 2010
Week 6 Guest Lecturer: Eric Anderson
July 23, 2010“Evolve or Die.” At least we have a choice, per Eric Anderson. Our guest lecturer for Week 6 is principal of SE2, a Colorado-based mass communications firm focused on public issues, policy and social marketing. Prior to co-founding the firm in 1997, Eric was a staff writer for The Denver Post, where he covered Colorado […]
Week 4 Assignment: Scavenger Hunt
July 5, 2010This week’s assignment was a “scavenger hunt” that had us prowling the Web and “looking under the surface” to determine popularity of specific Web content, visitors’ engagement, and business’ engagement in social media. Part 1 of the assignment was to choose a “content delivery” website in the model of Patheos, where this week’s guest lecturer […]
Week 4 Guest Lecturer: Talia Davis
July 5, 2010Our guest lecturer this week, Talia Davis, has a rich background in teaching and communication–skills that were most evident in her excellent presentation and discussion on social media. She is the daughter, niece, granddaughter and great-grandaughter of rabbis (Hebrew for “teacher”) and a dance/theater major who has taught theater arts to numerous children. She is […]
