The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Week 3 Guest Lecturers: Bernie Fischer and Allan Talusan

This week, we had a guest lecturer team: Bernie Fischer and Allan Talusan. Bernie is the former Vice President of Marketing and Communications at Media NewsGroup, owner of The Denver Post and other daily newspapers around the country. Bernie graduated University College in 2009 with a master’s in Applied Communication, public relations and marketing specialty. She helped instigate this new course in social media and provided feedback on Lora Louise’s syllabus prior to the course’s launch.

Allan is the Director of Marketing and Creative Services at MediaNews Group. He holds a BFA in Graphic Design/Drawing from Colorado State University and a BA in English/Journalism from State University of New York at Albany.

Bernie and Allan’s lecture focused on two chapters in our text: Chapter 5, “Using Blogs to Communicate, Influence, and Learn from Your Constituents,” and Chapter 6, “Microblogging Magic: How Twitter Can Transform Your Business”

Topics in our asynchronous discussion included:

  • Getting corporate buy-in for blogs and Tweeter
  • Generating sufficient content and posting frequency for corporate social media
  • The perils of fake or planted social media: astroturfing and flogs
  • How newspapers can maintain revenue in the transition to online formats

Our class benefited greatly from having two media industry professionals instruct us in the use of social media to connect with consumers and build corporate reputation. Our thanks to Bernie and Allan for a terrific tag-team lecture.


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