The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Week 1 Assignment: Social Media Slicks

Each member of the class wrote a brief report on a social media platform or tool in the form of a “slick,” per Lora Louise: “old school jargon for marketing materials (collateral or marcom materials or flyer or tear-sheet), which describes the often-used glossy paper used to print a one-page marketing brochure or flyer.” Students logged onto to select their report subjects from a list of blogging, networking, bookmarking and news sites.

A template kept the slick creation simple yet attractive, allowing students to focus on research and writing. The result: a slick pack, a compendium of fast facts on today’s major social media sites which everyone can use as a reference. As Lora Louise pointed out, the marcom format may have been traditional, but the overall collaborative nature of the project was very Web 2.0, just like the subject matter.


2 Responses to “Week 1 Assignment: Social Media Slicks”

  1. WOW – you are on it. I am a little behind here. Nice work!

    • Give credit where credit is due. WordPress can turn anyone into a big-time communicator. That’s social media–everyone has the tools!

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