The Summer of Social Media
A Chronicle of Comm 4701, "Integrating Social Media," University of Denver, Summer Quarter 2010

Archive for June 2010

Week 3 Assignment: Reputation Management on Twitter

June 28, 2010

As we have studied in Chapter 6 of our text, companies can and should track Twitter for mentions of their names and products, positive or negative buzz, and overall relevant trends reflected in content and tweet frequency. There are numerous search functions and dedicated platforms to facilitate such research and analysis, many of which are […]

Week 3 Guest Lecturers: Bernie Fischer and Allan Talusan

June 27, 2010

This week, we had a guest lecturer team: Bernie Fischer and Allan Talusan. Bernie is the former Vice President of Marketing and Communications at Media NewsGroup, owner of The Denver Post and other daily newspapers around the country. Bernie graduated University College in 2009 with a master’s in Applied Communication, public relations and marketing specialty. She […]

Week 2 Assignment: Strategy Portion, Social Media Plan

June 21, 2010

This week’s assignment: select companies to be case subjects for the 10-week course and write the strategy component of the social media plans for our chosen companies. And yes, Sun Tzu and The Art of War came up in the week’s discussions, hence his image in this post. Lora Louise provided us with a detailed […]

Week 2 Guest Lecturer: Cathy McCall

June 21, 2010

There’s a line used in action films to describe a particular character who has incredible skills: “He’s forgotten more things about (fill in the blank) than you’ll ever know!” That bit of snappy dialog applies to our week 2 guest lecturer, author/consultant Cathy McCall, a person who’s forgotten more things about social media than we’ll ever […]

Week 1 Assignment: Social Media Slicks

June 21, 2010

Each member of the class wrote a brief report on a social media platform or tool in the form of a “slick,” per Lora Louise: “old school jargon for marketing materials (collateral or marcom materials or flyer or tear-sheet), which describes the often-used glossy paper used to print a one-page marketing brochure or flyer.” Students […]

Week 1 Guest Lecturer: Tamar Weinberg

June 21, 2010

Our online lecturer for the week was Tamar Weinberg, author of our class’ textbook, The New Community Rules: Marketing on the Social Web. Tamar is an Internet marketing consultant and manages community support and advertising for Mashable, the authoritative site on social media. Her blog is Techipedia, which includes a post for the ages (literally), […]

Pre-Class Video

June 19, 2010

“Social Media is NOT a Fad” from Erik Qualman © Socialnomics. A fast history lesson on technology and media set to a cool Fatboy Slim song. The class found the video’s facts and forecasts impressive. For the complete series of Web videos used in our class, please visit our YouTube channel (find link in right-hand […]